The RSPCA has shared advice on how to reduce the risk of road collisions with deer.

According to The British Deer Society, the regular birthing season for most of the UK's deer species takes place between May and July. This means rural parts of the country, such as Cumbria, are likely to see an increase in deer sightings over the coming weeks.

As roads often cut through rural areas, an increase in the number of deer needing to cross can be expected, which leads to a greater chance of deer being involved in a collision with a car.

An RSPCA spokesperson said: “Research shows that over 74,000 deer-vehicle collisions occur every year, the majority of which sadly result in the deer’s death. This is not only a significant animal welfare problem, but it can also be extremely dangerous for drivers and passengers too.”

The charity has shared their advice with drivers on how to reduce their risk of collision, which includes taking notes of deer warning signs.

The RSPCA said it is important to stay alert, even in areas with no warning signs, and particularly in heavily wooded areas where you may not see them coming.

Keeping your speed down and taking extra care during the high-risk periods of early morning and early evening will help keep you safe.

The animal welfare charity highlighted the need for extra care during rutting season, which can occur from mid-July to December, as deer are more likely on the move during this period.

They suggested using headlights on high beam if there is no oncoming traffic, to make deer easier to see, but advised dipping your beams as you get closer to avoid scaring the animal and making it freeze.

The RSPCA said drivers should try to stop as far in front of the deer as possible so it can leave the roadside without panic or distress.

It is important to be aware that deer often move together, so further deer may need to cross after the ones you first notice.

The RSPCA said: “If you've been involved in an accident with a deer and aren't sure what to do, or you find a sick, injured or dead deer, please contact the RSPCA.

“Always report any deer-vehicle collisions to the police and try to remember to record the incident at www.deeraware.com”

Cumbria Police said their advice would be: “Always be vigilant on rural roads. Where you see road signage indicating the potential presence of deer and other wildlife in the vicinity, drivers should take extra care and consider whether to adjust their speed accordingly.”